With the climate of Hip Hop constantly changing it comes as a breath of fresh air to see Director, Andrew Litten’s visuals on “The Jungle” with emcee Nick Grant on his latest release. When speaking with Andrew on the theme of the video and Nick as an artist he had this to say…
I think Nick is a breath of fresh air. He is writing and performing like it’s 1995 and intellectual hip-hop is still at the forefront. I believe that the video matches this way of thinking, bringing intellectual narratives and performances back.
The piece represents the overall look and feel of the south, how the trees submerse you into a “jungle-like” location without even noticing. It took me coming back to Atlanta after living in LA for a while to realize how green the south is. I just completely embraced the scenery for Nick’s video.
The tre native team would like to thank everyone involved in this project, our amazing crew, Culture Republic and a special thank you to Jason Geter and Kirsten Daniels. Be sure to check out the video below and follow Nick Grant on Twitter and Instagram to stay updated on all upcoming releases.